Compare · Last verified October 22, 2026

Do you need dealership software?

VinSolutions, DealerSocket, Salesforce Automotive Cloud, Microsoft Dynamics 365 and LeadSquared come up when a shop owner has worked at a dealership, or has searched for an automotive CRM. This page explains what each one is built for, what it costs where a price is published, and where LeadGasket fits, with facts from each company's own website on October 22, 2026.

The short version

These five are not built for an independent repair shop. VinSolutions and DealerSocket are dealer CRMs: their pages talk about dealerships, dealer groups, desking, inventory and links to a dealer management system, and neither publishes a price. Salesforce Automotive Cloud is written for automakers, dealers and captive finance, at $300 to $725 per user per month on an annual contract. Microsoft Dynamics 365 and LeadSquared are general sales CRMs priced per user, and Microsoft's automotive page talks to automakers, suppliers and fleets.

LeadGasket is built for the shop: a website, web chat, texting, online booking, review requests, campaigns and phones, priced per shop at $97 or $397 a month, month-to-month, with a 45-minute onboarding call instead of an implementation project. If you sell and finance vehicles, desk deals or run a sales floor across locations, you need one of the products above or a dealer management system, and LeadGasket is not that. If you need the phone answered, the calendar filled and customers coming back, dealership software is the wrong size.

Choose dealership or enterprise software if

  • You sell and finance vehicles and need desking, inventory, F&I and a dealer management system link (VinSolutions, DealerSocket).

  • You are an automaker, captive finance company, fleet or dealer group that needs one customer record across sales, service and finance (Salesforce Automotive Cloud).

  • You run a sales team that needs lead routing, territories and forecasting, and you have a partner or IT staff to set it up (Dynamics 365, LeadSquared).

  • You are fine with per-user pricing on an annual contract, or with a quote.

Choose LeadGasket if

  • You run an independent repair, tire, glass, tint, audio or collision shop and want one price per shop, not per user: $97 or $397 a month, month-to-month.

  • You want the tools these products do not list for a shop: a website and funnels you edit yourself, web chat, missed-call text-back, online booking, automatic review requests and an AI receptionist option.

  • You want to be running after a 45-minute onboarding call, with your customer list imported from a spreadsheet.

  • You want a 30-day 110% money-back guarantee.

Feature by feature

Left column: vinsolutions.com, dealersocket.com, salesforce.com, microsoft.com and leadsquared.com pricing and product pages, October 22, 2026. Right column: the LeadGasket plan each feature comes with. "Not listed" means we could not find it on those pages that day; a vendor may offer it another way, or through a partner.

FeatureDealer and enterprise CRMsLeadGasket
Who it is built for
The buyerVinSolutions and DealerSocket: car dealerships and dealer groups. Salesforce Automotive Cloud: automakers, dealers and captive finance. Dynamics 365: automakers, suppliers and fleets, through partners. LeadSquared: dealerships, OEMs and used-car sales, plus sales teams in other industries. None of the five lists independent repair shops.Independent auto repair, tire, glass, tint, audio and collision shops.
The job at the centerSelling and financing vehicles, or running a company-wide sales and service operation.Getting customers to call, book, pay and come back.
Price and terms, October 22, 2026
Published priceVinSolutions and DealerSocket: none; demos and quotes. Salesforce Automotive Cloud: $300, $500, $700 or $725 per user per month, billed annually. Dynamics 365: Sales $65, $105 or $150 per user per month, paid yearly; Customer Service $50 to $195; Customer Insights, the marketing product, $1,700 per tenant per month. LeadSquared: Sales Pro $60 and Sales Super $100 per user per month; marketing plans $2,000 and $3,500 per account.$97 Essential, $397 Professional, per shop. Text, call and email usage billed separately; most shops pay $20 to $75 a month.
ContractSalesforce says its editions require an annual contract. Microsoft and LeadSquared list prices paid yearly. VinSolutions and DealerSocket set terms in the quote.Month-to-month. Email [email protected] at least 7 days before your renewal date to cancel.
UsersPriced per user on Salesforce, Dynamics 365 and LeadSquared.2 on Essential; 10 on Professional. No per-user charge.
SetupVendor onboarding tied to your dealer management system (VinSolutions, DealerSocket). Salesforce and Dynamics 365 are usually set up by an implementation partner; both offer a free trial, and the dealer CRMs offer demos.A 45-minute onboarding call is included. We import your customer list.
GuaranteeNone stated on the pricing pages.30-day 110% money-back. Email us within 30 days and we refund 110% of what you paid for your plan. Usage is not refunded.
What they do that LeadGasket does not
Desking, vehicle inventory and F&IYes. VinSolutions and DealerSocket.No. LeadGasket has no vehicle inventory or deal desking.
Dealer management system linksYes. VinSolutions lists native DMS, service and F&I integrations; DealerSocket sells its own DMS products.No.
Automaker, captive finance and fleet operationsYes. Salesforce Automotive Cloud.No.
Sales-team CRM at scale: territories, lead routing to reps, forecastingYes. Dynamics 365, LeadSquared and Salesforce.Partly. Sales pipelines sized for a shop's front desk.
Dealership websites and digital marketingYes. DealerSocket sells DealerFire dealership websites; VinSolutions lists email and SMS journeys with Cox Automotive data.Partly. Websites and funnels for a shop, which you edit yourself, on Essential.
What LeadGasket does that these do not list for a shop
Missed-call text-backNot listed. Included. Essential. Every missed call gets a text.
Online booking for serviceNot listed as a repair-shop feature on these pages.Included. Essential.
Automatic review requestsNot listed on these pricing pages. Podium, a separate company, lists a DealerSocket integration for review requests at $99 a month on its own marketplace.Included. Professional, $397/mo.
AI phone answeringNot listed. VinSolutions describes AI follow-up by text and email with 24/7 appointment setting, and Salesforce and Microsoft sell AI agents, Microsoft's through Copilot credits.Available. AI voice receptionist on the Voice AI plan, $399/mo.
One inbox for text, email, web chat and Facebook MessengerNot listed as a shop feature. The enterprise suites sell chat inside their service products, priced per user.Included. Essential.
Your data
Where your customer list livesIn the dealer management system or the CRM; it leaves by export.Imported from a spreadsheet on your onboarding call. New customers are added when they book, text, call or fill out a form.
Connection to LeadGasketNone. LeadGasket does not connect to any of the five.Nothing syncs with these products.

What each costs, like for like

List prices from each pricing page on October 22, 2026. Example: a shop with a three-person front desk that wants a CRM with texting, booking and campaigns.

Dealer and enterprise CRMs

Salesforce Automotive Cloud Sales & Service Core, 3 users, annual contract: $900

Dynamics 365 Sales Professional, 3 users, paid yearly: $195

Microsoft Customer Insights, if you want email and text campaigns: $1,700

LeadSquared Sales Pro, 3 users, billed annually: $180

VinSolutions or DealerSocket: Quote

Licenses alone, per month: $180 to $900

Setup is extra: partner implementation for Salesforce and Dynamics 365, vendor onboarding for the dealer CRMs. None of these include a shop website, online booking, review requests or missed-call text-back at these prices.

LeadGasket

Professional (texting, booking, website, web chat, missed-call text-back, review requests, campaigns, social planner, invoicing, call tracking), up to 10 users: $397

Text, call and email usage (most shops): $20 to $75

Per month: $417 to $472

Essential at $97 covers texting, booking, the website, web chat and missed-call text-back for 2 users: $117 to $172 with usage.

On license price alone, Dynamics 365 Sales Professional and LeadSquared Sales Pro for two or three seats cost less than LeadGasket Professional. What they leave out is the shop side: a website, online booking, review requests, missed-call text-back and a phone receptionist, and they are set up by a partner or your own staff rather than on a 45-minute call. Salesforce Automotive Cloud costs more than LeadGasket before setup, and the dealer CRMs are priced for dealerships by quote.

Coming from a dealer CRM

If you used VinSolutions or DealerSocket at a dealership, here is what changes when you run LeadGasket at your own shop:

1. There is no dealer management system behind it. Your repair orders live in your shop management system, and LeadGasket does not read them.

2. Your customer list comes in from a spreadsheet on the onboarding call. New customers are added when they book, text, call or fill out a form.

3. Follow-up runs by date and tag instead of by deal stage: appointment reminders, review requests, win-back campaigns and service-due reminders you set by interval.

4. Texting, email, web chat and Facebook Messenger land in one inbox, from a local number, and every missed call gets a text back.

5. There is no desking, inventory, F&I or equity mining, and no per-user seats to buy.

What you give up compared with dealer and enterprise CRMs: the vehicle-sales workflow, the dealer management system link, and enterprise features such as territories, forecasting and company-wide customer records.

Questions shops ask

Can an independent repair shop use VinSolutions or DealerSocket?

Their websites are written for dealerships and dealer groups: desking, inventory, dealer management system links and vehicle sales. Neither lists repair shops as customers or publishes a price, as of October 22, 2026. DealerSocket's parent company, Solera, sells to repair shops through a different brand, Identifix, whose products are repair information, a shop management system and marketing services.

Is Salesforce Automotive Cloud for a shop?

Salesforce's automotive pages describe OEMs, dealers and captive finance. The editions run $300 to $725 per user per month and require an annual contract, as of October 22, 2026. There is a 30-day free trial, and setup is usually done by an implementation partner.

Dynamics 365 Sales Professional is $65 a user. Isn't that cheaper than LeadGasket?

For two or three users, the license is cheaper: $130 to $195 a month, paid yearly. It is a sales CRM with reporting and dashboards. It does not include a website, online booking, review requests, missed-call text-back or phone answering; Microsoft's marketing product, Customer Insights, is $1,700 per tenant per month; and setup is usually done by a partner. LeadGasket Professional is $397 a month for up to 10 users with those tools included.

What about LeadSquared?

LeadSquared is a per-user sales and marketing CRM: Sales Pro $60 and Sales Super $100 per user per month, with marketing plans listed at $2,000 and $3,500 per account, as of October 22, 2026. Its automotive page is written for dealerships, OEMs and used-car sales. LeadGasket is priced per shop, with up to 10 users on Professional.

Does LeadGasket replace a dealer management system or a shop management system?

No. LeadGasket has no repair orders, inspections, parts, inventory or desking. It runs alongside your shop management system. See our pages on Tekmetric, Shopmonkey and AutoLeap for how that works.

What if it doesn't work out?

Email [email protected] within your first 30 days and we refund 110% of what you paid for your plan. Usage charges are not refunded, the guarantee is one refund per business, and a refund closes your account. After 30 days, cancel by emailing us at least 7 days before your renewal date.

See LeadGasket for your shop

Sources and notes

Vendor information was read on October 22, 2026 from these pages:

Salesforce: Automotive Cloud pricing and Automotive Cloud overview

Microsoft: Dynamics 365 Sales pricing, Customer Service pricing, Customer Insights pricing and the automotive and mobility page

vinsolutions.com and dealersocket.com (no prices published)

LeadSquared: Sales CRM pricing, Marketing Automation pricing and Automotive CRM

Identifix, a Solera company and Podium's DealerSocket listing

LeadGasket information comes from leadgasket.com/pricing, our refund policy and our cancellation policy.

VinSolutions, Cox Automotive, DealerSocket, DealerFire, Solera, Identifix, Salesforce, Microsoft, Dynamics 365, Copilot, LeadSquared and Podium are trademarks of their owners, as are Google, Facebook and Meta. LeadGasket is not affiliated with or endorsed by any of them. Prices and features change; if you see something here that is out of date, email [email protected] and we will fix it.

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