Compare · Last verified October 22, 2026
LeadGasket vs Shopmonkey
Shopmonkey is a shop management system: estimates, repair orders, digital inspections, parts and payments, with two-way texting built in. LeadGasket is a front-of-house platform: website, web chat, texting, booking, review requests, campaigns and phones. They overlap in one place, Shopmonkey's CRM Essentials add-on. This page shows where, with prices from each company's own website on October 22, 2026.
The short version
LeadGasket does not replace Shopmonkey. Nothing in LeadGasket writes a repair order, runs a digital inspection, orders parts or takes a payment at the counter. If you run Shopmonkey, you keep it. What LeadGasket competes with is CRM Essentials, the add-on priced at $349 a month per shop that covers online booking, review requests, text and email campaigns, and Concierge, an AI receptionist that answers the calls your team misses.
If you want reviews, campaigns and booking that read your repair orders, plus an AI receptionist in the same system, CRM Essentials is the simpler buy, and for that full set it costs less than LeadGasket (see the price example below). Shopmonkey already includes unlimited two-way texting and appointment reminders in every plan, so texting is not the gap. LeadGasket is the better fit if you want the tools Shopmonkey does not list on its website: a website and funnels, web chat, missed-call text-back, Facebook Messenger in the same inbox, sales pipelines and a social media planner, from $97 a month plus usage. Nothing syncs between the two: your customer list comes over as a spreadsheet, and your front desk adds new LeadGasket customers to Shopmonkey when the car comes in.
Choose CRM Essentials if
You want reminders and campaigns that fire from the invoice: declined services, oil-change intervals and customers you have not seen in a while, without entering anything twice.
You want an AI receptionist that books straight into your Shopmonkey calendar, included in the add-on at 200 calls a month.
You want one system, one customer thread and one support team for the shop floor and the marketing.
You mainly market to customers you already have, and they have opted in.
Choose LeadGasket if
You want online booking, a website, web chat and missed-call text-back for $97 a month plus usage, instead of $349 for the add-on.
You want new-customer tools Shopmonkey does not list on its website: funnels and landing pages, sales pipelines, a social media planner and Facebook Messenger in the same inbox.
You want every missed call texted back automatically, on every plan.
You want month-to-month terms, a 30-day 110% money-back guarantee and a 45-minute onboarding call.
Feature by feature
Shopmonkey column: shopmonkey.io pricing and product pages and its help center, October 22, 2026. LeadGasket column: the plan each feature comes with. "Not listed" means we could not find it on Shopmonkey's website that day; Shopmonkey may offer it another way, or through a partner.
| Feature | Shopmonkey | LeadGasket |
|---|---|---|
| Running the shop | ||
| Estimates and repair orders | Included. Every plan, from Basic at $239/mo, with unlimited estimates and invoices and e-signatures. | No. LeadGasket has no repair orders. |
| Digital vehicle inspections | Included. Two templates on Basic; unlimited on Clever, $399/mo, and up. | No. |
| Parts ordering and inventory | Included. Parts ordering in every plan through PartsTech, Nexpart and RepairLink; inventory on Clever and up. | No. |
| Labor guide | Included. MOTOR parts and labor and the ALLDATA connection on Clever and up. | No. |
| Technician time clock | Included. Clever and up. | No. |
| Card payments at the counter | Included. Shopmonkey Payments in every plan; card reader $299 plus $10/mo per device; rates on request. | Partly. Invoices paid online by card, and text-to-pay links, on Professional. No card terminal. |
| Booking and website | ||
| Online booking | Add-on. CRM Essentials, $349/mo per shop: a scheduler for your website and Book Online with Google. | Included. Essential, $97/mo. |
| Website | Not listed. | Included. Websites and funnels, Essential. |
| Website chat | Not listed. | Included. Essential. |
| Lead form for your website | Included. Every plan. The Work Request Form embeds on your site or shares as a link and creates an estimate. | Included. Forms and surveys, Essential. |
| Messaging | ||
| Two-way texting | Included. Every plan, unlimited two-way text and email from a Shopmonkey number. Marketing texts go out from a separate marketing number. | Included. Essential. Text, call and email usage billed separately; most shops pay $20 to $75 a month. |
| Missed-call text-back | Not listed. With CRM Essentials, Concierge answers the calls your team misses and turns them into follow-up tasks. | Included. Essential. Every missed call gets a text. |
| Facebook Messenger in the same inbox | Not listed. | Included. Essential. |
| Reviews and reminders | ||
| Automatic review requests | Add-on. CRM Essentials Reviews Manager: request reviews, reply with pre-written responses. Google Reviews Manager is also in Genius, $499/mo. | Included. Professional, $397/mo. |
| Appointment confirmations and reminders | Included. Every plan. | Included. From your LeadGasket calendar, by text and email. |
| Service-due reminders | Add-on. CRM Essentials Canned Service Reminders go out a set time after a paid invoice, for services such as oil changes. | Included. Timed by date, from your calendar or customer tags. LeadGasket has no repair-order data. |
| Declined-work follow-up | Add-on. CRM Essentials Deferred Service Reminders reach customers who declined work on past invoices. | No. LeadGasket does not see your repair orders. |
| Estimate follow-ups | Included. Automated estimate follow-ups on Genius; estimate reminders in CRM Essentials. | Partly. Follow-up texts and emails run by workflow on Professional, not tied to a repair order. |
| Win-back for customers you have not seen in a while | Add-on. CRM Essentials Customer Reengagement campaign. | Included. Professional, by last-visit date or tag. |
| Text and email campaigns | Add-on. CRM Essentials: one-time campaigns (one a day) and automated ones, with audiences by spend, last invoice, vehicle and mileage. | Included. Professional. |
| Phones and AI | ||
| AI phone answering | Included with CRM Essentials. Concierge answers when your team cannot, books or changes appointments, answers questions and transfers calls. 200 calls a month; unlimited through December 31, 2026. Your number forwards to it. | Available. AI voice receptionist on the Voice AI plan, $399/mo. |
| Call tracking | Not listed. Call forwarding to your line is in every plan. | Included. Call tracking in Professional. |
| Getting new customers | ||
| Local ads | Not listed. | Partly. Google and Facebook ad manager; ad spend is paid to Google or Meta. Results are tracked by calls, forms and bookings, not repair orders. |
| Funnels and landing pages | Not listed. | Included. Essential. |
| Sales pipeline for new leads | Not listed. Shopmonkey's workflow boards track repair orders. | Included. Pipelines from first call to finished job, Essential. |
| Social media planner | Not listed. | Included. Professional. |
| Invoicing and text-to-pay | Included. Every plan, through Shopmonkey Payments. | Included. Professional. |
| Your data and your team | ||
| Repair-order data behind reminders and bookings | Yes. Shopmonkey is the system of record, and CRM Essentials reads from it. | No. Customer lists are imported from a spreadsheet. Nothing syncs with Shopmonkey. |
| Connections to other software | Yes. QuickBooks Online on Clever and up, CARFAX, parts suppliers, and a public API with webhooks for customers, orders, vehicles and inventory. | No connection to Shopmonkey. Customer lists are imported from a spreadsheet; new customers come in when they book, text, call or fill out a form. |
| Users | 3 on Basic, 4 on Clever, 5 on Genius; $20/mo each after that. | 2 on Essential; 10 on Professional. |
| Contacts | No limit stated. | 1,000 on Essential; 5,000 on Professional. |
| Price and terms | ||
| Monthly price | $239 Basic, $399 Clever, $499 Genius, per shop, billed monthly ($215, $359 and $449 billed annually). Multi-Shop by quote. CRM Essentials is +$349/mo ($314 billed annually). | $97 Essential, $397 Professional. Usage billed separately. |
| Contract | Subscriptions auto-renew. A shop services agreement renews for a year or the previous term, whichever is shorter, unless either side gives 30 days' written notice, and cannot be ended for convenience during the term. Fees are non-refundable (Terms, June 5, 2026). | Month-to-month. Email [email protected] at least 7 days before your renewal date to cancel. |
| Guarantee | None stated on the pricing page. | 30-day 110% money-back. Email us within 30 days and we refund 110% of what you paid for your plan. Phone, text and email usage is not refunded. |
| Setup and migration | No setup fee listed. Data migration is a one-time $500. Card reader $299 plus $10/mo per device. | A 45-minute onboarding call is included. We import your customer list. |
| Support | Included. Live chat and phone, 8 AM to 8 PM Eastern, Monday to Friday. | Email and text support, every day 9 AM to 7 PM Pacific. |
What each costs, like for like
Monthly list prices from each pricing page on October 22, 2026. Example: a shop on Shopmonkey Basic ($239) that wants online booking, review requests, campaigns and an AI receptionist.
Shopmonkey only
Shopmonkey Basic (repair orders, inspections, unlimited texting): $239
CRM Essentials (booking, review requests, campaigns, Concierge AI receptionist): $349
Per month, per shop: $588
Concierge includes 200 calls a month, unlimited through December 31, 2026. Billed annually, the same set is $529 a month.
Shopmonkey Basic plus LeadGasket
Shopmonkey Basic (repair orders, inspections, unlimited texting): $239
LeadGasket Voice AI plan (everything in Professional plus the AI receptionist): $399
Text, call and email usage (most shops): $20 to $75
Per month: $658 to $713
Without the AI receptionist, Professional at $397 brings it to $656 to $711. Essential at $97 covers booking, the website, web chat and missed-call text-back: $356 to $411 with Basic. Review requests and campaigns start on Professional.
For the full retention set, Shopmonkey's add-on costs less, by about $70 to $125 a month, and it reads your repair orders. LeadGasket costs less when you want the basics: booking, a website, web chat and missed-call text-back on Essential come to $117 to $172 a month with usage, against $349 for CRM Essentials. What LeadGasket adds at any plan level is the new-customer side: funnels, forms, pipelines, Messenger and the social planner.
Running Shopmonkey and LeadGasket together
There is no switch here. Shopmonkey stays. Here is how the two run side by side:
1. Shopmonkey keeps estimates, repair orders, inspections, parts, invoices and payments, and its texting number for repair updates and approvals.
2. Export your customer list from Shopmonkey as a spreadsheet: name, phone and email. We import it on your 45-minute onboarding call and set up your LeadGasket number, booking calendar, website, web chat and missed-call text-back.
3. Decide which number does what. Shopmonkey texts about the repair in front of you; LeadGasket handles web chat, booking, missed calls and marketing to new leads. Customers will see two numbers, so tell them.
4. If you also have CRM Essentials, send review requests and reminders from one system only, so nobody is asked twice.
5. Nothing syncs today. When a customer books or texts through LeadGasket, your front desk adds them to Shopmonkey when the car comes in. Shopmonkey publishes an API and webhooks, so a connection could be built; nobody has built one yet.
What you give up compared with CRM Essentials: reminders fired from the invoice (declined services, oil-change intervals), an AI receptionist that books into your Shopmonkey calendar, and one customer thread for everything. Reminders in LeadGasket run by date, from your calendar or the tags you put on customers.
Questions shops ask
Can LeadGasket replace Shopmonkey?
No. Shopmonkey runs the shop floor: estimates, repair orders, inspections, parts, labor guide, time clock and payments, with texting built in. LeadGasket has none of that. It stands in for CRM Essentials: booking, review requests, campaigns and an AI receptionist, plus a website, web chat, missed-call text-back, funnels, pipelines and a social planner.
Does LeadGasket connect to Shopmonkey?
No. Nothing syncs. Your customer list comes in from a spreadsheet, and new customers are added when they book, text, call or fill out a form. Shopmonkey publishes an API and webhooks for customers, orders, vehicles and inventory, so a connection is possible to build, and LeadGasket has not built one.
Shopmonkey already includes texting. What would LeadGasket add?
Every Shopmonkey plan includes unlimited two-way texting and appointment reminders. LeadGasket adds a website and funnels, web chat, missed-call text-back, Facebook Messenger in the same inbox, forms and surveys, sales pipelines and a social media planner, and online booking at $97 a month instead of inside the $349 add-on. Review requests and campaigns start on Professional, $397 a month.
Is LeadGasket cheaper than CRM Essentials?
It depends on what you want. For booking, review requests, campaigns and an AI receptionist together, no: CRM Essentials is $349 a month with Concierge included, and the LeadGasket plan with the AI receptionist is $399 plus usage. For booking, a website, web chat and missed-call text-back, yes: Essential is $97 a month plus usage, and most shops pay $20 to $75 a month in text, call and email usage.
Does either one answer the phone?
Shopmonkey's Concierge, included with CRM Essentials, answers the calls your team misses, books appointments and transfers calls when needed; your shop number forwards to it. As of October 22, 2026 it includes 200 calls a month, unlimited through December 31, 2026. LeadGasket texts back every missed call on every plan, and the Voice AI plan at $399 a month adds an AI receptionist that answers calls and books appointments.
What if it doesn't work out?
Email [email protected] within your first 30 days and we refund 110% of what you paid for your plan. Usage charges are not refunded, the guarantee is one refund per business, and a refund closes your account. After 30 days, cancel by emailing us at least 7 days before your renewal date.
See LeadGasket for your shop
Sources and notes
Shopmonkey information was read on October 22, 2026 from these pages:
shopmonkey.io/pricing (plans, included users, add-ons, card reader, data migration), FAQ (support hours) and Terms of Service (updated June 5, 2026)
Product pages: CRM Essentials, Concierge, Integrations
Help center: Shopmonkey Plans, Getting Started: CRM Essentials, Campaigns, SMS marketing number, Concierge, Work Request Forms, Shopmonkey API, and Release Notes (updated October 16, 2026)
LeadGasket information comes from leadgasket.com/pricing, our refund policy and our cancellation policy.
Shopmonkey, CRM Essentials and Concierge are trademarks of their owners, as are Google, QuickBooks, CARFAX, MOTOR, ALLDATA, PartsTech, Nexpart, RepairLink, Facebook and Meta. LeadGasket is not affiliated with or endorsed by Shopmonkey. Prices and features change; if you see something here that is out of date, email [email protected] and we will fix it.
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