Compare · Last verified October 22, 2026

LeadGasket vs Shop-Ware

Shop-Ware is a shop management system: estimates, repair orders, DVX digital inspections, parts and payments, with two-way texting built in. LeadGasket is a front-of-house platform: website, web chat, texting, booking, review requests, campaigns and phones. They overlap in Shop-Ware's CRM and Online Service Scheduler add-on, its Ultimate+ tier and its AI Receptionist. This page shows where, with prices from each company's own website on October 22, 2026.

The short version

LeadGasket does not replace Shop-Ware. Nothing in LeadGasket writes a repair order, runs a digital inspection, orders parts or clocks a technician. If you run Shop-Ware, you keep it. What LeadGasket competes with is Shop-Ware's CRM and Online Service Scheduler, a $249-a-month add-on for reminders, thank-you and review messages, offers and online booking, which also comes inside the $999 Ultimate+ tier along with a website, SEO, Google Ads enablement and call tracking, plus the AI Receptionist that Shop-Ware lists without a price.

If you want reminders that read service history and deferred work from the repair order, unlimited texting with no usage line, and one vendor for the bays and the follow-ups, Shop-Ware's add-on is the lower price and the tighter fit: $249 against $397 plus usage. LeadGasket is the better fit if you are on Startup and want two-way texting, online booking, a website, web chat and missed-call text-back for $97 a month plus usage; if you want the new-customer tools Shop-Ware's website does not list, a website and funnels you edit yourself, web chat for visitors, missed-call text-back, Facebook Messenger in the same inbox, sales pipelines, forms and a social media planner; or if you want a website and call tracking without moving to Ultimate+ at $999. Nothing syncs between the two: your customer list comes over as a spreadsheet, and your front desk adds new LeadGasket customers to Shop-Ware when the car comes in.

Choose Shop-Ware's add-ons if

  • You want reminders, deferred-work follow-ups and offers that run from the repair order, inside Shop-Ware, without entering anything twice.

  • You are on Pro or above and want unlimited two-way texting with no usage charge.

  • You want one vendor for the bays, the follow-ups and the website, and Ultimate+ at $999 a month fits your budget.

  • You want an AI receptionist that reads Shop-Ware's calendar, and you are fine asking for its price.

Choose LeadGasket if

  • You are on Shop-Ware Startup and want two-way texting, online booking, a website, web chat and missed-call text-back for $97 a month plus usage.

  • You want new-customer tools Shop-Ware does not list on its website: funnels and landing pages, forms, sales pipelines, a social media planner you post from and Facebook Messenger in the same inbox.

  • You want a website and call tracking without moving to Ultimate+ at $999 a month.

  • You want published prices for everything, including the AI receptionist, a 30-day 110% money-back guarantee and a 45-minute onboarding call.

Feature by feature

Shop-Ware column: shop-ware.com packages, feature, partner and FAQ pages, October 22, 2026. LeadGasket column: the plan each feature comes with. "Not listed" means we could not find it on Shop-Ware's website that day; Shop-Ware may offer it another way, or through a partner. "Add-on" means the $249-a-month CRM + Online Service Scheduler, which is also included in Ultimate+.

FeatureShop-WareLeadGasket
Running the shop
Estimates and repair ordersIncluded. Every plan, from Startup at $279/mo, with unlimited users on every plan.No. LeadGasket has no repair orders.
Digital vehicle inspectionsIncluded. DVX, the Digital Vehicle Experience, in every plan: photos, video, live chat and texting with the customer about the inspection.No.
Parts ordering and inventoryIncluded. Integrated parts ordering, inventory management and AI Parts Matrix pricing in every plan; the native parts catalog from Pro, $389/mo. Partners include PartsTech, Worldpac and Nexpart.No.
Labor guideIncluded. MOTOR labor guide and OE specs on Pro, $389/mo, and up.No.
Technician time clocksIncluded. Employee calendars and time tracking in every plan; technicians clock in and out of individual jobs.No.
Card payments at the counterIncluded. Shop-Ware Payments in every plan, with transaction fees; Text to Pay; batch payments from Pro.Partly. Invoices paid online by card, and text-to-pay links, on Professional. No card terminal.
Booking and website
Online bookingAdd-on. The Online Service Scheduler comes in the $249/mo CRM + Online Service Scheduler add-on, or in Ultimate+ at $999/mo. It books on real-time availability and sends text and email reminders.Included. Essential, $97/mo.
WebsiteUltimate+ only. A high-performance website with SEO is part of the $999/mo tier. Below that, Shop-Ware lists website partners such as Autoshop Solutions and Kukui.Included. Websites and funnels, Essential.
Website chatNot listed. Shop-Ware's Messenger is live chat with existing customers about an open repair order, not a visitor chat widget.Included. Essential.
Messaging
Two-way textingIncluded. Limited on Startup; unlimited on Pro, $389/mo, and up, with no usage charge.Included. Essential. Text, call and email usage billed separately; most shops pay $20 to $75 a month.
Missed-call text-backNot listed. The AI Receptionist answers the calls you miss instead (see Phones and AI).Included. Essential. Every missed call gets a text.
Facebook Messenger in the same inboxNot listed.Included. Essential.
Reviews and reminders
Automatic review requestsAdd-on. Thank-you messages and review requests after each visit are part of the CRM, in the $249/mo add-on or Ultimate+. Review partners such as Broadly, Podium and Demandforce are listed too.Included. Professional, $397/mo.
Appointment confirmations and remindersAdd-on. Automated text and email reminders come with the Online Service Scheduler.Included. From your LeadGasket calendar, by text and email.
Service-due remindersAdd-on. CRM service reminders, timed by the service history in the repair order.Included. Timed by date, from your calendar or customer tags. LeadGasket has no repair-order data.
Declined-work follow-upAdd-on. CRM deferred-work reminders.No. LeadGasket does not see your repair orders.
Win-back for customers you have not seen in a whileAdd-on. CRM "Miss You" campaigns.Included. Professional, by last-visit date or tag.
Text and email campaignsAdd-on. CRM custom offers and promotions, with audiences by visit history, time since last appointment or deferred work, an email editor with templates, and open, click and revenue reports. Shop-Ware's pages do not say whether offers also go out by text.Included. Professional.
Phones and AI
AI phone answeringAvailable. Shop-Ware's AI Receptionist answers calls, answers common questions, takes appointment requests, handles after-hours calls, hands off to a person when needed and logs the conversation, connected to Shop-Ware's appointments. No price or plan is listed on its website.Available. AI voice receptionist on the Voice AI plan, $399/mo, with everything in Professional.
Call trackingUltimate+ only, $999/mo. GuestX is listed as a call-activity partner.Included. Call tracking in Professional.
Getting new customers
Local adsUltimate+ only. Google Ads enablement in the $999/mo tier; the management fee and ad budget are not included.Partly. Google and Facebook ad manager; ad spend is paid to Google or Meta. Results are tracked by calls, forms and bookings, not repair orders.
Funnels and landing pagesNot listed.Included. Essential.
Sales pipeline for new leadsNot listed. Shop-Ware's CRM means retention messaging to customers you already have.Included. Pipelines from first call to finished job, Essential.
Forms and surveysNot listed.Included. Forms and surveys, Essential.
Social mediaNot listed as a feature; marketing partners such as Kukui and Steer are listed instead.Included. A social media planner you post from, Professional.
Invoicing and text-to-payIncluded. Estimates and invoices by text or email in every plan; Text to Pay through Shop-Ware Payments.Included. Professional.
Your data and your team
Repair-order data behind reminders and bookingsYes. Shop-Ware is the system of record, and its CRM reads service history and deferred work from it.No. Customer lists are imported from a spreadsheet. Nothing syncs with Shop-Ware.
Connections to other softwarePartners. QuickBooks Online directly or through Accounting Link (an integration fee applies), PartsTech, Worldpac, Nexpart, MOTOR, Mitchell1 and CARFAX, plus marketing partners including Kukui, Steer, Podium and Broadly. API connections to partners start on Pro.No connection to Shop-Ware. Customer lists are imported from a spreadsheet; new customers come in when they book, text, call or fill out a form.
UsersUnlimited on every plan.2 on Essential; 10 on Professional.
ContactsNo limit stated.1,000 on Essential; 5,000 on Professional.
Price and terms
Monthly price$279 Startup, $389 Pro, $499 Master, $999 Ultimate+, per location, billed monthly ($251, $350, $449 and $899 billed annually). CRM + Online Service Scheduler add-on $249/mo, no annual price shown. Multi-shop pricing by quote.$97 Essential, $397 Professional. Usage billed separately.
ContractMonth-to-month, no annual contract required; annual billing is discounted.Month-to-month. Email [email protected] at least 7 days before your renewal date to cancel.
GuaranteeNone stated on the packages page.30-day 110% money-back. Email us within 30 days and we refund 110% of what you paid for your plan. Phone, text and email usage is not refunded.
Setup and migrationOnboarding averages 30 days, with a dedicated Customer Success Specialist. Data migration from more than 150 systems; migration and Accounting Link fees may apply. No free trial; demos instead.A 45-minute onboarding call is included. We import your customer list.
SupportIncluded. A support site and phone line are listed; hours are not stated on the pages we read.Email and text support, every day 9 AM to 7 PM Pacific.

What each costs, like for like

Monthly list prices from each pricing page on October 22, 2026. Example: a shop on Shop-Ware Pro ($389) that wants reminders, review requests, offers and online booking.

Shop-Ware only

Pro (repair orders, DVX, unlimited texting, MOTOR labor guide, parts catalog): $389

CRM + Online Service Scheduler add-on (reminders, review requests, offers, booking): $249

Per month, per shop: $638

Or Ultimate+ at $999, which also adds a website, SEO, Google Ads enablement (management fee and ad budget not included), call tracking and the Master analytics. Billed annually, Pro is $350 and Ultimate+ is $899; the add-on shows no annual price. Data migration and Accounting Link fees may apply.

Shop-Ware Pro plus LeadGasket

Shop-Ware Pro (repair orders, DVX, unlimited texting, labor guide, parts catalog): $389

LeadGasket Professional (texting, booking, website, web chat, missed-call text-back, review requests, campaigns, social planner, invoicing, call tracking): $397

Text, call and email usage (most shops): $20 to $75

Per month: $806 to $861

Essential at $97 covers booking, the website, web chat, missed-call text-back and a second texting line: $506 to $561 with Pro. Review requests and campaigns start on Professional.

On these list prices, Shop-Ware's $249 add-on is the cheaper way to put reminders, review requests, offers and online booking on top of Pro: $168 to $223 a month less than adding LeadGasket Professional, and its reminders read your repair orders. Against Ultimate+ at $999, Pro plus LeadGasket Professional is $138 to $193 a month less and adds web chat, missed-call text-back, funnels, pipelines, Messenger and the social planner, while Ultimate+ adds SEO, Google Ads enablement and the Master analytics. Texting on Shop-Ware Pro is unlimited with no usage line; LeadGasket bills text, call and email usage separately.

Running Shop-Ware and LeadGasket together

There is no switch here. Shop-Ware stays. Here is how the two run side by side:

1. Shop-Ware keeps estimates, repair orders, DVX inspections, parts, invoices and payments, and its texting about the repair in front of you.

2. Export your customer list from Shop-Ware as a spreadsheet: name, phone and email. We import it on your 45-minute onboarding call and set up your LeadGasket number, booking calendar, website, web chat and missed-call text-back.

3. Decide which number does what. On Startup, LeadGasket is your two-way texting. On Pro and up, Shop-Ware texts about the repair and LeadGasket handles web chat, booking, missed calls and marketing to new leads. Customers will see two numbers, so tell them.

4. If you also buy the CRM add-on, send review requests and reminders from one system only, so nobody is asked twice.

5. Nothing syncs. Shop-Ware's API connections are for partners it approves, so a connection would need Shop-Ware's agreement. Today, when a customer books or texts through LeadGasket, your front desk adds them to Shop-Ware when the car comes in.

What you give up compared with Shop-Ware's add-ons: reminders keyed to service history and deferred work, campaign reports tied to repair orders, unlimited texting with no usage line, and an AI receptionist that books into Shop-Ware's calendar. Reminders in LeadGasket run by date, from your calendar or the tags you put on customers.

Questions shops ask

Can LeadGasket replace Shop-Ware?

No. Shop-Ware runs the shop floor: estimates, repair orders, DVX inspections, parts, labor guides, time clocks and payments. LeadGasket has none of that. It stands in for Shop-Ware's CRM and Online Service Scheduler add-on and for part of Ultimate+: booking, review requests, campaigns, a website and call tracking, plus web chat, missed-call text-back, funnels, pipelines and a social planner.

Does LeadGasket connect to Shop-Ware?

No. Nothing syncs. Your customer list comes in from a spreadsheet, and new customers are added when they book, text, call or fill out a form. Shop-Ware's API connections are for partners it approves, and LeadGasket has not built a connection.

I'm on Shop-Ware Startup. How do I get unlimited two-way texting?

Shop-Ware's packages page lists limited two-way texting on Startup and unlimited texting from Pro, $389 a month as of October 22, 2026, with no usage charge. LeadGasket Essential includes two-way texting at $97 a month from a LeadGasket number, plus usage; most shops pay $20 to $75 a month in text, call and email usage. If texting is the only thing you need, Pro is $110 more than Startup and LeadGasket Essential is $117 to $172 with usage, so compare on the rest of each plan.

What does Shop-Ware's CRM cost?

$249 a month with the Online Service Scheduler, as a separate add-on, or inside Ultimate+ at $999 a month, as of October 22, 2026. It covers service reminders, thank-you messages and review requests, deferred-work reminders, "Miss You" campaigns and custom offers, with audiences built from visit history and deferred work. LeadGasket's equivalent is Professional at $397 a month plus usage, which does not read repair orders but adds web chat, missed-call text-back, funnels, pipelines, call tracking and a social planner.

Does either one answer the phone?

Shop-Ware's AI Receptionist answers calls, answers common questions, takes appointment requests, handles after-hours calls and hands off to a person when needed, connected to Shop-Ware's appointments. Its website lists no price or plan for it as of October 22, 2026. LeadGasket texts back every missed call on every plan, and the Voice AI plan at $399 a month adds an AI receptionist that answers calls and books appointments, with everything in Professional included.

What if it doesn't work out?

Email [email protected] within your first 30 days and we refund 110% of what you paid for your plan. Usage charges are not refunded, the guarantee is one refund per business, and a refund closes your account. After 30 days, cancel by emailing us at least 7 days before your renewal date.

See LeadGasket for your shop

Sources and notes

Shop-Ware information was read on October 22, 2026 from these pages:

shop-ware.com/packages (plans, the CRM + Online Service Scheduler add-on, fees, contract and onboarding FAQ) and the AI Information page (pricing statement dated September 23, 2026)

Feature pages: Marketing CRM, Online Service Scheduler, AI Receptionist, Messenger, Integrated Payments; Integration Partners; Questions

LeadGasket information comes from leadgasket.com/pricing, our refund policy and our cancellation policy.

Shop-Ware, DVX, AutoWrite and Vehlo are trademarks of their owners, as are MOTOR, Mitchell1, PartsTech, Worldpac, Nexpart, CARFAX, QuickBooks, Accounting Link, Kukui, Steer, Podium, Broadly, Demandforce, GuestX, Autoshop Solutions, Google, Facebook and Meta. LeadGasket is not affiliated with or endorsed by Shop-Ware. Prices and features change; if you see something here that is out of date, email [email protected] and we will fix it.

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